Era of the Environmental and Shopko
Bears!In 1991, Hasbro purchased Tonka Corporation,which
consisted of Kenner Products and Parker Brothers. With this purchase, Hasbro
became the largest toy company in the world. Hasbro did not gain control over
the design for the Care Bears but they did get the production license and
decided to try and cash in on the Care Bear Craze. Hasbro introduced a new line
of Care Bears, the Environmental Care Bears. Hasbro changed the tummy symbols to
give them a more environmental friendly feel. Proud Heart was also changed from
a cat into a bear. A lot of people call this is "Desert Storm Bear" because it
was released around that time. The bears were not a huge success and, in my
opinion, were rather odd looking.
In 1995, a more traditional styled
Care Bear appeared, usually referred to as Shopco Bears. There were only three
bears in this series, Bedtime, Tenderheart, and Cheer. These bears looked more
like the original bears but with a Hasbro twist. The bears were the original
colors with the original tummy symbols but had rather large hands and feet.
The bears next appearance was in 1999 to go along with the Beanie Baby ™
craze. This time six bears were released; Tenderheart, Cheer, Share, Good Luck,
Friend, and Bedtime. They were sold in a set of six. These were not a huge
success, probably because of little promotion-most people don’t realize they
exist.
Information contained on this page is from the following:
The Official Care Bear SiteThe History of Kenner
ToysKenner Employee InterviewsPress release information from the
Care Bears Adventures In Wonderland Movie
Sherri from FFCBB
From various members of various
message boards for the past 6 years